Our Story and People


Go east. In 2011, Shane Vitaly Foran answered his inner voice. Life was grinding him down. Craving a breather from a busy work and school schedule, he made a pilgrimage to Ubud, a quaint Bali town teeming with craftspeople. He sketched his first piece of jewelry there — a two-finger ring made from black wood. When he returned to Toronto, his skateboarder, tattoo artist and DJ friends clamoured after the spare architectural pieces he brought back, so he decided to merge his business smarts with his newfound artistic outlet.

Fast-forward four years, and everyone is wearing Vitaly. Over 400 fashion retailers in Canada, the US, Europe, Asia and Australia carry the brand’s unmistakable pieces. Since graduating from wood, there have been countless new designs that experiment with stainless steel, titanium, tungsten and ceramics.

To keep up with ever-quickening demand, Shane makes bi-annual trips to Shenzhen to mock up his concepts right on the factory floor. Fuelled by the machine-shop process, he takes inspiration from the industrial nature of the manufacturing process, resulting in the structural, contemporary accessories Vitaly has become known for.

[With words by Elizabeth Pagliacolo, for Designlines Magazine]

 

SHANE VITALY FORAN

[FOUNDER/DESIGNER]

Shane’s journey as a fashion designer began largely by accident — four years into the game and he’s still shocked that the simple two-finger rings he designed for himself are now being worn by tens of thousands of people around the world. But to those who know him, it’s really not all that surprising — constantly one step ahead of the curve, Shane’s unique vision for creating remarkable accessories has set Vitaly apart in the cluttered jewelry market. He may have ended up here by accident, but we can all be glad he did.

JASON READMAN

[MANAGING PARTNER]

A former helicopter pilot, Jason is the first to admit that he never expected to end up in the fashion industry. But after joining forces with Shane as the managing partner of Vitaly in 2011, Jason has quickly proven himself to be the company’s unwavering backbone. With a scary skill for numbers and analytics that may or may not have been learned at the poker table, Jason is the guy behind the scenes ensuring Vitaly will be here for a long time to come.

ZACK VITIELLO

[CREATIVE DIRECTOR/PHOTOGRAPHER]

Once an art director at some of Canada’s top advertising agencies, Zack used to spend his days doing branding and marketing for international brands while photographing lookbooks for Vitaly in his free time. Over the years, his grungy visual aesthetic has helped define the look of the brand, and in 2014, he left the ad game to join Vitaly full-time, managing all creative output, from photography to web-design to social media.

MICHAEL ANDREWS

[NORTH AMERICAN SALES MANAGER]

Michael, or Mikey, as he is lovingly referred to, is more than just our North American Sales Manager — he lives and breathes the Vitaly brand, and even has our logo tattooed on his wrist! Since 2012, Mikey has been repping Vitaly from coast to coast, making sure you can find us in all your favourite shops throughout Canada and the United States.

Our Story and People


Go east. In 2011, Shane Vitaly Foran answered his inner voice. Life was grinding him down. Craving a breather from a busy work and school schedule, he made a pilgrimage to Ubud, a quaint Bali town teeming with craftspeople. He sketched his first piece of jewelry there — a two-finger ring made from black wood. When he returned to Toronto, his skateboarder, tattoo artist and DJ friends clamoured after the spare architectural pieces he brought back, so he decided to merge his business smarts with his newfound artistic outlet.

Fast-forward four years, and everyone is wearing Vitaly. About 200 fashion retailers in Canada, the US, Europe, Asia and Australia carry the brand’s unmistakable pieces. Since graduating from wood, there have been countless new designs that experiment with stainless steel, titanium, tungsten and ceramics.

To keep up with ever-quickening demand, Shane makes bi-annual trips to Shenzhen to mock up his concepts right on the factory floor. Fuelled by the machine-shop process, he takes inspiration from the industrial nature of the manufacturing process, resulting in the structural, contemporary accessories Vitaly has become known for.

[With words by Elizabeth Pagliacolo, for Designlines Magazine]

 

SHANE VITALY FORAN

[FOUNDER/DESIGNER]

Shane’s journey as a fashion designer began largely by accident — four years into the game and he’s still shocked that the simple two-finger rings he designed for himself are now being worn by tens of thousands of people around the world. But to those who know him, it’s really not all that surprising — constantly one step ahead of the curve, Shane’s unique vision for creating remarkable accessories has set Vitaly apart in the cluttered jewelry market. He may have ended up here by accident, but we can all be glad he did.

JASON READMAN

[MANAGING PARTNER]

A former helicopter pilot, Jason is the first to admit that he never expected to end up in the fashion industry. But after joining forces with Shane as the managing partner of Vitaly in 2011, Jason has quickly proven himself to be the company’s unwavering backbone. With a scary skill for numbers and analytics that may or may not have been learned at the poker table, Jason is the guy behind the scenes ensuring Vitaly will be here for a long time to come.

ZACK VITIELLO

[CREATIVE DIRECTOR/PHOTOGRAPHER]

Once an art director at some of Canada’s top advertising agencies, Zack used to spend his days doing branding and marketing for international brands while photographing lookbooks for Vitaly in his free time. Over the years, his grungy visual aesthetic has helped define the look of the brand, and in 2014, he left the ad game to join Vitaly full-time, managing all creative output, from photography to web-design to social media.

MICHAEL ANDREWS

[NORTH AMERICAN SALES MANAGER]

Michael, or Mikey, as he is lovingly referred to, is more than just our North American Sales Manager — he lives and breathes the Vitaly brand, and even has our logo tattooed on his wrist! Since 2012, Mikey has been repping Vitaly from coast to coast, making sure you can find us in all your favourite shops throughout Canada and the United States.